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The organisational context od marketing planning : review and framework for research

Author: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Publisher: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Series: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC Number: 59457382
Description: [1 volume].
Series Title: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Responsibility: by Richard Speed.

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