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Organising User Communities for Innovation Management

Author: Celine Schulz
Publisher: Wiesbaden : Gabler Verlag / GWV Fachverlage, Wiesbaden, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based  Read more...
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Genre/Form: Electronic resource
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Celine Schulz
ISBN: 9783834987112 3834987115 1283171791 9781283171793 9783834920843 3834920843
OCLC Number: 654383898
Description: 1 online resource
Contents: Determinants of Sharing Information in User Communities --
Maximising Benefits from Participating in User Communities --
Selecting User Community Collaborators for Innovation Management --
Conclusion.
Responsibility: by Celine Schulz.
More information:

Abstract:

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

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