详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Renata Fox; John Fox |
| ISBN: | 1567206050 9781567206050 |
| OCLC号码: | 55616875 |
| 描述: | xvi, 221 p. : ill. ; 25 cm. |
| 内容: | 1. Defining a research perspective -- 2. Corporate public discourse -- 3. A corporation's ideology -- 4. CPD's nomenclature -- 5. CPD as capital -- 6. The corporate management discourse community -- 7. A disclosure of power -- 8. A disclosure of leadership -- 9. A disclosure of social position -- 10. Writing -- 11. Mass media and CPD -- 12. Five CPD default genres -- 13. Five corporate Web pages -- 14. The corporate metaphor -- 15. Globalization -- 16. Gender -- 17. The CEO's media interview -- 18. Promotionalization of CPD -- 19. Adjourning the exploration. |
| 责任: | Renata Fox and John Fox. |
| 更多信息: |
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