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Organizational public relations : a political perspective

Author: Christopher Spicer
Publisher: Mahwah, N.J. : Erlbaum, ©1997.
Series: LEA's communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of  Read more...

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Additional Physical Format: Online version:
Spicer, Christopher.
Organizational public relations.
Mahwah, N.J. : Erlbaum, ©1997
(OCoLC)749171622
Document Type: Book
All Authors / Contributors: Christopher Spicer
ISBN: 0805818375 9780805818376 0805818383 9780805818383
OCLC Number: 34906089
Description: xiv, 324 pages : illustrations ; 24 cm.
Contents: 1. Assumptions --
Practitioner Response to Chapter 1: Getting Into the Huddle --
2. Organizational Arrogance and the Public Relations Function --
Practitioner Response to Chapter 2: The Bumpy Road to a Fair and Accurate Account of Events --
3. Establishing the Organizational Setting: Systems Theory and Beyond --
Practitioner Response to Chapter 3: Caught in the Act of Doing Good --
4. Organizational Complexities --
Practitioner Response to Chapter 4: Practical Lessons from a Theoretical Perspective --
5. Organizations as Political Systems --
Practitioner Response to Chapter 5: Politics Redux --
6. Organizational Politics: Political Behavior and Public Relations Practitioners --
Practitioner Response to Chapter 6: The Power of Performance --
7. Organizational Environments: Uncertainty Abounds --
Practitioner Response to Chapter 7: Challenging Environment Offers PR Challenges --
8. Communication from an Advocacy Frame.
Series Title: LEA's communication series.
Responsibility: Christopher Spicer.

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