skip to content
Organizations and social networking : utilizing social media to engage consumers Preview this item
ClosePreview this item
Checking...

Organizations and social networking : utilizing social media to engage consumers

Author: Eldon Yu-zen Li
Publisher: Hershey, PA : Business Science Reference, [2013]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Eldon Yu-zen Li
ISBN: 9781466640269 146664026X 1466640278 9781466640276
OCLC Number: 825646757
Description: xxi, 423 pages : illustrations ; 29 cm.
Contents: Social media activities: understanding what consumers do in social media / Kristina Heinonen --
Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto --
Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zúñiga --
How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan --
Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein --
Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu --
Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Frédéric F. Brunel, Seema Pai --
User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang --
Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel --
Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani --
Application of social media tools by retailers / María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides --
Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorg̥nio --
Using social network data to identify key influencers for social CRM activities / Goetz Greve --
Best practices for social CRM / Fabiana Lorenzi, Stanley Loh --
E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox --
The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja --
Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman --
The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery.
Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Responsibility: Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi, editors.

Abstract:

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/825646757> # Organizations and social networking : utilizing social media to engage consumers
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "825646757" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/pau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/soziale_software> ; # Soziale Software
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/online_marketing> ; # Online-Marketing
   schema:about <http://dewey.info/class/658.872/e23/> ;
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://id.loc.gov/authorities/subjects/sh2010100385> ; # Management--Social aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/verbraucherverhalten> ; # Verbraucherverhalten
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/soziales_netzwerk> ; # Soziales Netzwerk
   schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/internet_marketing_social_aspects> ; # Internet marketing--Social aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1204510514#Topic/electronic_commerce_social_aspects> ; # Electronic commerce--Social aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh87006429> ; # Consumer behavior
   schema:about <http://id.worldcat.org/fast/1007228> ; # Management--Social aspects
   schema:about <http://id.worldcat.org/fast/906920> ; # Electronic commerce--Social aspects
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/63403783> ; # Eldon Yu-zen Li
   schema:datePublished "2013" ;
   schema:description ""This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1204510514> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1204510514#Series/advances_in_marketing_customer_relationship_management_and_e_services_amcrmes_book_series> ; # Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
   schema:name "Organizations and social networking : utilizing social media to engage consumers"@en ;
   schema:productID "825646757" ;
   schema:workExample <http://worldcat.org/isbn/9781466640269> ;
   schema:workExample <http://worldcat.org/isbn/9781466640276> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/825646757> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1204510514#Series/advances_in_marketing_customer_relationship_management_and_e_services_amcrmes_book_series> # Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/825646757> ; # Organizations and social networking : utilizing social media to engage consumers
   schema:name "Advances in marketing, customer relationship management, and e-services (AMCRMES) book series." ;
   schema:name "Advances in marketing, customer relationship management, and e-services (AMCRMES) book series ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1204510514#Topic/verbraucherverhalten> # Verbraucherverhalten
    a schema:Intangible ;
   schema:name "Verbraucherverhalten"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010100385> # Management--Social aspects
    a schema:Intangible ;
   schema:name "Management--Social aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
   schema:name "Social media--Economic aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh87006429> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/1007228> # Management--Social aspects
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh2010100385> ; # Management--Social aspects
   schema:name "Management--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
   schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/906920> # Electronic commerce--Social aspects
    a schema:Intangible ;
   schema:name "Electronic commerce--Social aspects"@en ;
    .

<http://viaf.org/viaf/63403783> # Eldon Yu-zen Li
    a schema:Person ;
   schema:birthDate "1952" ;
   schema:familyName "Li" ;
   schema:givenName "Eldon Yu-zen" ;
   schema:name "Eldon Yu-zen Li" ;
    .

<http://worldcat.org/isbn/9781466640269>
    a schema:ProductModel ;
   schema:isbn "146664026X" ;
   schema:isbn "9781466640269" ;
    .

<http://worldcat.org/isbn/9781466640276>
    a schema:ProductModel ;
   schema:isbn "1466640278" ;
   schema:isbn "9781466640276" ;
    .

<http://www.worldcat.org/title/-/oclc/825646757>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/825646757> ; # Organizations and social networking : utilizing social media to engage consumers
   schema:dateModified "2017-12-23" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.