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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/783202977 Title: The origin of brands : discover the natural laws of product innovation and business survival Author: Al Ries; Laura Ries Publisher: New York : HarperBusiness, cop. 2004. ISBN/ISSN: 0060570148 9780060570149 OCLC:783202977

  
  

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The origin of brands : discover the natural laws of product innovation and business survival

Author:	Al Ries; Laura Ries
Publisher:	New York : HarperBusiness, cop. 2004.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.