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The other Europe : a complete guide to business opportunities in Eastern Europe

Author: Christopher Engholm
Publisher: New York : McGraw-Hill, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"As political walls tumble and economic barriers disappear, the number of new opportunities for doing business with Eastern Europe's emerging capitalists is soaring. Indeed, at this very moment, many of America's most forward - looking individuals and corporations are building profitable relationships with their counterparts in Eastern Europe and the former Soviet republics - relationships that can virtually  Read more...
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Additional Physical Format: Online version:
Engholm, Christopher.
Other Europe.
New York : McGraw-Hill, ©1994
(OCoLC)647018296
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher Engholm
ISBN: 0070194343 9780070194342
OCLC Number: 28505457
Description: xiv, 361 pages : illustrations, maps ; 24 cm
Contents: 1. Rushing to the "New East": The Myths and the Realities --
2. The Eastern European Market: A Diamond in the Rust --
3. Getting to Know Eastern European Customers: "Country Capsules" --
4. Successful Selling: Researching the Market, Distributing a Product --
5. Why Invest in Eastern Europe? Smart Strategies for Investors --
6. Deciding Where to Invest: Weighing the Potential and the Pitfalls --
7. Riding the Waves of "Transition": Managing Business Risk --
8. Finding the Perfect Partner: Qualifying People and Enterprises --
9. Negotiating and Financing a Deal --
10. Mastering the Venture: Promoting Change, Communication, and Conflict Resolution --
11. Mastering the Technology-Transfer Game --
12. The Etiquette Edge for Eastern Europe --
13. Formulas for Business Success: Five Corporate Cases --
Epilogue. Predicting the Unpredictable in Eastern Europe --
Appendix. Sources of Information for Marketer.
Responsibility: Christopher Engholm.

Abstract:

Following political change, business opportunities in Eastern Europe are increasing. This is a guide to Eastern Europe's unfamiliar business and cultural terrain, designed for corporate executives,  Read more...

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