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The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities

Author: Kevin Williams; Michael Mascioni
Publisher: Farnham : Ashgate Publishing Ltd, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Williams, Kevin.
Out-of-Home Immersive Entertainment Frontier.
Farnham : Ashgate Publishing Ltd, 2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin Williams; Michael Mascioni
ISBN: 9781472426963 1472426967 9781472426970 1472426975 1351884603 9781351884600
OCLC Number: 879026150
Description: 1 online resource (217 pages)
Contents: The structure of play --
Collapse and reemergence --
Defining the sector --
The drive for immersion --
Social and cooperative --
The convergence --
Future trends --
Conclusion.
Responsibility: Kevin Williams and Michael Mascioni.

Abstract:

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play'  Read more...

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'Kevin Williams and Michael Mascioni provide a masterful overview of digital out-of-home entertainment. Combining deep historical knowledge of pay-for-play amusement technology and business Read more...

 
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