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Out of nowhere : the inside story of how Nike marketed the culture of running

Autor: Geoff Hollister
Verlag: Maidenhead (Eng.) : Meyer & Meyer Sports, 2008.
Ausgabe/Medienart   Gedrucktes Buch : Biografie : EnglischAlle Ausgaben und Medienarten anzeigen
Zusammenfassung:
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike  Weiterlesen…
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Name: Geoff Hollister
Medienart: Biografie
Dokumenttyp Buch
Alle Autoren: Geoff Hollister
ISBN: 9781841262345 184126234X
OCLC-Nummer: 172980097
Beschreibung: 326 pages : color illustrations ; 24 cm
Inhalt: 1 The Road to Eugene 11 --
2 Call Me Bill 19 --
3 He Marked Me 22 --
4 University of Oregon 28 --
5 There's Someone I Want You to Meet 42 --
6 Shooting Stars 58 --
7 Hot Off Bowerman's Waffle Iron 67 --
8 We Called Him "Pre" 71 --
9 After Munich 84 --
10 A Dream Come True 104 --
11 Our Beloved Son and Brother 115 --
12 Montreal-An Experience, Not a Victory 120 --
13 After Montreal 137 --
14 The Arrival of Rono and Athletics West 141 --
15 The Moscow Run-Around 155 --
16 Running, Flying, Marketing 158 --
17 We Are Not Adidas 169 --
18 A Sea of Change, Part One 189 --
19 A Sea of Change, Part Two 204 --
20 To Seoul, or Not to Seoul 216 --
21 I Love L.A. 228 --
22 The Dumper 245 --
23 The America's Cup 260 --
24 Nike World Headquarters 277 --
25 Tell Me a Story 294 --
26 The Big Blow 306 --
27 The Unexpected Chapter 315.
Verfasserangabe: Geoff Hollister.

Abstract:

Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a  Weiterlesen…

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