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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Harley Manning; Kerry Bodine; Forrester (Firm) |
| ISBN: | 9780547913988 0547913982 |
| OCLC Number: | 778424138 |
| Notes: | "New Harvest Books." |
| Description: | x, 260 p. : ill. ; 24 cm. |
| Contents: | You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on. |
| Responsibility: | Harley Manning, Kerry Bodine, Forrester Research. |
| More information: |
Abstract:
Describes how companies can truly understand the needs of their customers by seeing a business through their eyes and enforcing the concept of customer service through every facet of the company, from finance to legal to marketing.
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