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Overpromise and overdeliver : how to design and deliver extraordinary customer experiences

Author: Rick Barrera
Publisher: New York, N.Y. : Portfolio, 2009.
Edition/Format:   Print book : English : Rev. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Rick Barrera
ISBN: 9781591842682 1591842689
OCLC Number: 276274654
Description: x, 226 pages : illustrations ; 24 cm
Contents: Overachievers overpromise --
What's a brand overpromise? --
How do you build your overpromise? --
How do you make your brand overpromise unique? --
How do you optimize your product touchpoints? --
How do you optimize your system touchpoints? --
How do you optimize your human touchpoints? --
A case in touchpoint : Lexus --
A case In touchpoint : Apple.
Responsibility: Rick Barrera.
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