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Oversubscribed : how to get people lining up to do business with you

Author: Daniel Priestley
Publisher: Chichester, England : Capstone, 2015. ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Priestley, Daniel.
Oversubscribed : how to get people lining up to do business with you.
Chichester, England : Capstone, ©2015
viii, 214 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Daniel Priestley
ISBN: 9780857086235 0857086235 9780857086181 0857086189
OCLC Number: 905855567
Description: 1 online resource (227 pages) : illustrations
Contents: Introduction 1 Part I: Principles for Becoming Oversubscribed 7 Principle 1 Demand and Supply Set the Price 9 Principle 2 Separate Yourself from the Market 19 Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29 Principle 4 Buying Environments Create Buyers 41 Principle 5 It s OK to be Diff erent 53 Principle 6 Value is Created in the Ecosystem 69 Principle 7 Nothing Beats Being Positively Remarkable 83 Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89 Phase 1 Campaign Planning: Know Your Capacity, Who It s for and When You Can Deliver It 95 Phase 2 Build Up to Being Oversubscribed 117 Phase 3 Release When Oversubscribed 137 Phase 4 Remarkable Delivery 153 Phase 5 Celebrate and Innovate 163 Part III: You, Your Team and the Crazy Times We Live In 173 It s Time to Paddle 175 Struggle, Lifestyle or Performance? 177 The CDE Team 183 One Last Thing: The Chapter I Wrestled with 209 Acknowledgements 211 About the Author 213
Responsibility: Daniel Priestley.

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[A] lively and highly inspiring book about entrepreneurship (The Irish Times, April 2015)

 
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