skip to content
An overview of market segmentation : behavioral concepts and research approaches Preview this item
ClosePreview this item
Checking...

An overview of market segmentation : behavioral concepts and research approaches

Author: William L Wilkie; Marketing Science Institute.
Publisher: Cambridge, Mass : Marketing Science Institute, 1977.
Series: Report (Marketing Science Institute), no. 77-105.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: William L Wilkie; Marketing Science Institute.
OCLC Number: 3198511
Notes: "Marketing Science Institute working paper. Preliminary research report"--Cover.
"June 1977."
Description: v, 34 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 77-105.
Responsibility: by William L. Wilkie and Joel B. Cohen.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/3198511> # An overview of market segmentation : behavioral concepts and research approaches
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "3198511" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/308274305#Place/cambridge_mass> ; # Cambridge, Mass
   schema:about <http://id.worldcat.org/fast/1010139> ; # Market segmentation
   schema:about <http://dewey.info/class/658.835/e19/> ;
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/308274305#Organization/marketing_science_institute> ; # Marketing Science Institute.
   schema:creator <http://experiment.worldcat.org/entity/work/data/308274305#Person/wilkie_william_l> ; # William L. Wilkie
   schema:datePublished "1977" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/308274305> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/308274305#Series/report_marketing_science_institute> ; # Report (Marketing Science Institute) ;
   schema:name "An overview of market segmentation : behavioral concepts and research approaches"@en ;
   schema:productID "3198511" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/3198511#PublicationEvent/cambridge_mass_marketing_science_institute_1977> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/308274305#Agent/marketing_science_institute> ; # Marketing Science Institute
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/3198511> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/308274305#Agent/marketing_science_institute> # Marketing Science Institute
    a bgn:Agent ;
   schema:name "Marketing Science Institute" ;
    .

<http://experiment.worldcat.org/entity/work/data/308274305#Organization/marketing_science_institute> # Marketing Science Institute.
    a schema:Organization ;
   schema:name "Marketing Science Institute." ;
    .

<http://experiment.worldcat.org/entity/work/data/308274305#Person/wilkie_william_l> # William L. Wilkie
    a schema:Person ;
   schema:familyName "Wilkie" ;
   schema:givenName "William L." ;
   schema:name "William L. Wilkie" ;
    .

<http://experiment.worldcat.org/entity/work/data/308274305#Series/report_marketing_science_institute> # Report (Marketing Science Institute) ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/3198511> ; # An overview of market segmentation : behavioral concepts and research approaches
   schema:name "Report (Marketing Science Institute) ;" ;
   schema:name "Report / Marketing Science Institute. ;" ;
    .

<http://id.worldcat.org/fast/1010139> # Market segmentation
    a schema:Intangible ;
   schema:name "Market segmentation"@en ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://www.worldcat.org/title/-/oclc/3198511>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/3198511> ; # An overview of market segmentation : behavioral concepts and research approaches
   schema:dateModified "2016-05-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.