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An overview of the public relations function

Author: Shannon A Bowen; Brad Rawlins; Thomas R Martin
Publisher: New York : Business Expert Press, 2010.
Series: Public relations collection
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be  Read more...
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Details

Document Type: Book
All Authors / Contributors: Shannon A Bowen; Brad Rawlins; Thomas R Martin
ISBN: 9781606490990 1606490990 9781606491003 1606491008
OCLC Number: 609531875
Description: xi, 186 pages : illustrations ; 23 cm.
Contents: Preface --
Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function --
Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE --
Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations --
Notes --
References --
Index.
Series Title: Public relations collection
Responsibility: Shannon A. Bowen, Brad Rawlins, Thomas Martin.

Abstract:

Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public  Read more...

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