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Pack of lies : the advertising of tobacco

Author: Liane BrandonBoyd EstusSut JhallyJean KilbourneRichard W PollayAll authors
Publisher: [Northampton, Massachusetts] : Media Education Foundation, [San Francisco, California, USA] : Kanopy Streaming, 1992. 2014.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Publication:Media Education Foundation Collection
Summary:
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
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Details

Genre/Form: Documentary films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Liane Brandon; Boyd Estus; Sut Jhally; Jean Kilbourne; Richard W Pollay; Media Education Foundation.
OCLC Number: 897767786
Target Audience: Grade 9+; Higher education.
Description: 1 online resource (1 video file, 35 min.)
Other Titles: Advertising of tobacco
Responsibility: produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay.
More information:

Abstract:

Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.

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Linked Data


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