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Packaging as an effective marketing tool

Author: Bill Stewart
Publisher: London : Kogan Page, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text is aimed at anyone working on an existing or new product, or venturing into new markets. It shows how to direct the focus of packaging design to improve design and cut costs, achieve a  Read more...

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Document Type: Book
All Authors / Contributors: Bill Stewart
ISBN: 0749419881 9780749419882
OCLC Number: 36825024
Notes: "Co-published with Pira."
Reprint. Originally published: Leatherhead, Surry, UK : Pira International, ©1995, in series: Pira packaging guide series.
Description: vii, 200 pages : illustrations (some color) ; 22 cm
Contents: Packaging as a marketing tool; increasing sales; premium products; added value and consumer convenience; brand values; new-product development; retailer acceptance - selling in; reducing materials costs; packaging methods; rationalization; warehousing and physical distribution; product/pack size; design innovation and research.
Responsibility: Bill Stewart.

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