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Packaging design : successful product branding from concept to shelf

Author: Marianne Rosner Klimchuk; Sandra A Krasovec
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marianne Rosner Klimchuk; Sandra A Krasovec
ISBN: 047172016X 9780471720164
OCLC Number: 63705844
Description: x, 262 pages : illustrations (some color) ; 25 cm
Contents: Accounting for the past --
Defining packaging design --
The stakeholders --
Design fundamentals --
Typography --
Communicating with color --
Communicating with imagery --
Structures and materials --
Planning for production --
The design process --
Considering the environment --
Understanding legal issues.
Responsibility: Marianne Rosner Klimchuk and Sandra A. Krasovec.
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Abstract:

Packaging Design: From Concept to Shelf offers a single source for practical information on how to create successful packaging designs that serve as the marketing vehicle for consumer products.  Read more...

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"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." (DynamicGraphics, Feb/Mar 2007)

 
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