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Packaging design

Author: Bill Stewart
Publisher: London : Laurence King, 2007.
Series: Biebl Ranweiler portfolio series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
From the Publisher: Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice for students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities to the environment. The methods  Read more...
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Details

Document Type: Book
All Authors / Contributors: Bill Stewart
ISBN: 9781856695251 1856695255
OCLC Number: 154688642
Description: 224 p. : col. ill. ; 26 cm.
Contents: 1: In The Beginning And Looking Forward --
Packaging in the post-modern era --
Social and economic changes --
Technological advances --
Retailing --
Changes in design practice --
2: Understanding The Target Audience --
Defining market sectors --
Identifying aspirations --
Techniques for researching target audiences --
Preparing mood boards that work --
3: Packaging Designer's Toolbox --
Materials --
Surface decoration --
Color --
Typography --
Photography and illustration --
4: Creating Design Concepts --
Understanding the brief --
Making research relevant --
Sources of inspiration --
Ways of working-concept generation --
Presenting concepts --
5: Design Development --
Selecting and discarding design candidates --
Developing concepts --
Mock-ups and models --
Presenting recommended designs --
6: Working With Brands --
What is brand? --
Brand types and brand values --
Branding through shape and sound --
Working with logos --
Creating brands, sub-brands, and brand extensions --
7: Packaging Obligations And Responsibilities --
Environmental impact-fact and fiction --
Issues of age, gender, sexuality, and ethnicity --
Corporate responsibility --
8: Finding Your Role --
Future of packaging design --
Design consultancies --
Packaging manufacturing --
Brand owners --
Down the line --
Glossary --
Bibliography --
Sources of inspiration --
Index --
Picture credits and acknowledgments.
Series Title: Biebl Ranweiler portfolio series.
Responsibility: Bill Stewart.

Abstract:

States that packaging design became established as a specialist discipline in the 1960s. This book describes the design process from concept creation to production, including the important  Read more...

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