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Packaging life : cultures of the everyday

Author: Pramod K Nayar
Publisher: New Delhi ; Thousand Oaks, Calif. : Sage, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media." "'Unpacking' cultural politics, this book demonstrates, is the  Read more...
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Document Type: Book
All Authors / Contributors: Pramod K Nayar
ISBN: 9788132102403 8132102401
OCLC Number: 435917841
Description: xxv, 218 pages ; 22 cm
Contents: Preface Introduction : Packaging Life Life, the Low-calorie Edition: Cultures of Health Life, the Deluxe Edition: Cultures of Comfort Life, the Bubble-wrapped Edition: Cultures of Risk Life, the High-speed Edition: Cultures of Mobility Conclusion : Unpacking Bibliography Index
Responsibility: Pramod K. Nayar.

Abstract:

Suitable for scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies, this title explores the cultural politics of four aspects of  Read more...

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Packaging life examines how some aspects of everyday, urban life in India -- such as good health, cosmopolitan identities and luxurious lifestyles -- are constructed and packaged for urban, Read more...

 
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schema:reviewBody""Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media." "'Unpacking' cultural politics, this book demonstrates, is the disentangling of the insidious regulatory frames of representation so that we generate dissident reading practices for public culture. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative."--Jacket."
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