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Packaging research in food production design and development

Author: Howard R Moskowitz; Michele Reisner; John Ben Lawlor; Rosires Deliza
Publisher: Ames, IA : Wiley-Blackwell, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Moskowitz, Howard R.
Packaging research in food production design and development.
Ames, IA : Wiley-Blackwell, 2009
(DLC) 2009009724
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Howard R Moskowitz; Michele Reisner; John Ben Lawlor; Rosires Deliza
ISBN: 9780813806044 0813806046 0813812224 9780813812229
OCLC Number: 646819564
Description: 1 online resource (xiii, 264 pages)
Contents: Part I Methods, materials, mind-sets Chapter 01 A practitioner's guide to research or -what you should knowChapter 02 Consumer packaging: Important functionally, but notattitudinallyChapter 03 Starting at the beginning: Experimenting to discoverwhat shape `wins'Chapter 04 Patterns in packages: Learning from many packages andmany attributesChapter 05 A gentle introduction to the world ofsystematicsChapter 06 Identify what works by letting the competition do theworkChapter 07 Psychophysics and the issue of price/valuePart II Ideas and inspirationsChapter 08 Idea factories: Where do packaging (and other) ideascome from?Chapter 09 Defining the new package: Specifying the package atthe concept levelChapter 10 What should my package say?Chapter 11 What concepts tell us versus what packages tell usfor the same product - Case history -PretzelsChapter 12 `Closing in on the container'Chapter 13 Action & reality: Using video for the packageexperiencePart III Health and hopeChapter 14 Do labels make a difference?Chapter 15 Understanding Nutrition Labeling Case study -ice creamChapter 16 Healthy pasta: Nutritional labeling & the role ofmessagesPart IV Emotions and experienceChapter 17 Emotions and package design - coffeeChapter 18 Beyond the stimulus to the`experience'Chapter 19 Homo economicus rears its headChapter 20 Which should I choose - Packages on theshelfPart V Temptations of technologyChapter 21 Response timeChapter 22 Combining eye tracking with experimental designChapter 23 Taking stock
Responsibility: Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza.

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