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Packaging strategy : meeting the challenge of changing times

Author: Arthur W Harckham
Publisher: Lancaster : Technomic Pub. Co., ©1989.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Arthur W Harckham
ISBN: 0877625867 9780877625865
OCLC Number: 19985110
Description: viii, 149 pages, [18] pages of plates : illustrations (some color) ; 24 cm.
Contents: The changing U.S. consumer / Arthur W. Harckham --
Packaging strategy considerations / Arthur W. Harckham --
Developing a packaging strategy / Arthur W. Harckham --
Marketing research as a strategy tool / Lorna Opatow --
Consumers and the packaging renaissance / Mona Doyle --
The retail influence on strategy / Michael Hersh --
Brand name selection as a strategy function / J. Roy Parcels --
Package development, manufacturing, and distribution strategy considerations / Robert L. Esse --
The role of design / Herbert M. Meyers.
Responsibility: edited by Arthur W. Harckham.

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