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Packaging sustainability : tools, systems, and strategies for innovative package design
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Packaging sustainability : tools, systems, and strategies for innovative package design

저자: Wendy Jedlicka; et al
출판사: Hoboken, N.J. : John Wiley & Sons, ©2009.
판/형식:  도서 : 영어모든 판과 형식 보기
요약:
"With a broad range of contributors from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates."--BOOK JACKET.
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Wendy Jedlicka; et al
ISBN: 9780470246696 0470246693
OCLC 번호: 181603228
설명: xviii, 346 p. : ill. ; 23 cm.
내용: 1. Taking the first step : Consumption and renewal --
Choices, choices, choices --
Nearly all new products fail --
Taking responsibility and thriving --
A taste of things to come --
Making the business case --
2. Mechanics of human behavior : Assumption vs. data --
Inside the consumer --
The nitty gritty of collecting data --
Wrapping it up --
3. Marketing and truth : The consumer relationship --
Ethics-based marketing and business --
Package as bridge or barrier --
Thing or service? --
Eco-labeling and eco-marketing claims --
Speaking the truth, and meaning it --
How to get it right --
The package/product team --
How to create an eco-package in three easy steps --
4. Laws and economics : The changing landscape: laws and regulations --
Regulations around the globe --
A path forward --
Unwrapping global packaging: trade and policy --
The scope of global trade in packaging --
The scope of environmental impact of packaging --
Looking forward --
5. Systems thinking : The systems view --
Bridging the gap with systems --
Systems and design --
Package as a system --
Adapt to the environment --
Properties of systems --
Taking advantage of the systems view --
Biomimicry --
Permaculture principles in design --
Change management --
Technical approaches --
Systems approaches --
The next level in the picture --
Your nearest advantage may be behind you --
Innovation heuristics --
6. Materials and processes : Paper or plastic? Neither! --
What are we trashing --
Paper --
Alternative paper --
Plastics --
Metals --
Glass --
Energy changes everything --
Printing --
The wonderful world of waste --
7. Innovation toolbox : Eco-packaging in three east steps --
Definition of sustainable packaging --
Consumer's shopping list for positive change --
Innovation heuristics --
Fair trade essentials --
Overview of environmental marketing claims --
Eco seals, certifications, and claims --
Materials choices at a glance --
Eco-resources at a glance --
Glossary of basic packaging terminology.
책임: Wendy Jedlička ; with Elise L. Amel ... [et al.] ; additional contributions by Amelia McNamara ... [et al.].
더 많은 정보:

초록:

How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U. 's Packaging Directive, delivering sustainable packaging is now  더 읽기…

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"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. 더 읽기…

 
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