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The paper and the pew : how religion shapes media choices

Author: Myna German
Publisher: Lanham, MD : University Press of America, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This work builds on Bernard Berelson's 1949 "Uses and Gratifications" landmark study for Columbia University, which analyzed a cross section of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical  Read more...
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Genre/Form: Statistics
Document Type: Book
All Authors / Contributors: Myna German
ISBN: 0761836217 9780761836216
OCLC Number: 187544705
Notes: Based on the author's doctoral thesis, University of South Africa.
Description: xi, 121 pages ; 23 cm
Contents: Background --
Social identity and community ties theories as the basis for understanding minority group interaction with the mainstream --
Needs analysis of media usage patterns of religious communities : the uses and gratifications theory --
Research design and methodology --
Results and discussion --
Summary.
Responsibility: Myna German.

Abstract:

"This work builds on Bernard Berelson's 1949 "Uses and Gratifications" landmark study for Columbia University, which analyzed a cross section of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical newspaper reader emerged that cited respite, entertainment, information, socialization, and public affairs knowledge as the most typical reasons they sought out a newspaper." "Professor Myna German uses the Berelson study as a base to survey Mormon, Jewish, and Methodist communities in the New York suburbs to see if critical differences existed among faiths. Her aim is to segment the contemporary newspaper market (circa 2003) by minority versus majority faiths to be analyzed. Professor German's study has produced conclusive results among these faiths in terms of media usage and reasons for the usage that are significant in the fields of religion, sociology, and media studies."--Jacket.

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