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Papers from the CCI Conference on Communications 2005, Volume 11, Issue 3.

Author: Michael B Goodman
Publisher: Bradford : Emerald Group Publishing Limited, 2006.
Series: Corporate Communications: An International Journal.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Every day corporate communications professionals face important social, political and economics issues. They are also faced with the challenge of keeping pace with rapid change and of communicating and building reputation. This ebook contains papers presented at the 2005 Corporate Communication Institute Conference at Wroxton College, UK.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Goodman, Michael B.
Papers from the CCI Conference on Communications 2005, Volume 11, Issue 3.
Bradford : Emerald Group Publishing Limited, ©2006
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael B Goodman
ISBN: 9781846630958 1846630959
OCLC Number: 935261744
Description: 1 online resource (139 pages).
Contents: Introduction; Corporate communication practice and pedagogy at the dawn of the new millennium; Theory and practice converge:a proposed set of corporatecommunication principles; Communication of corporate social responsibility by Portuguese banks; Corporate communication through nonviolent rhetoric; The use of humor in corporatecommunication; An inter-linguistic andinter-cultural analysis of globalcorporate web sites; Card sort technique as aqualitative substitute forquantitative exploratory factoranalysis.
Series Title: Corporate Communications: An International Journal.

Abstract:

Every day corporate communications professionals face important social, political and economics issues. They are also faced with the challenge of keeping pace with rapid change and of communicating and building reputation. This ebook contains papers presented at the 2005 Corporate Communication Institute Conference at Wroxton College, UK.

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