skip to content
Les paradoxes du marketing : déjouer les pièges des idées reçues! Preview this item
ClosePreview this item
Checking...

Les paradoxes du marketing : déjouer les pièges des idées reçues!

Author: Jacques Neirynck
Publisher: Paris : Éditions d'Organisation, ©2000.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Jacques Neirynck
ISBN: 2708125028 9782708125025
OCLC Number: 77351635
Notes: "Les pièges : planification stratégique, "client roi", chiffres, visibilité, benchmarking, qualité, globalisation, nouvelle économie" -- Couv.
Description: viii, 247, [1] p.
Responsibility: Jacques Neirynck.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/77351635> # Les paradoxes du marketing : déjouer les pièges des idées reçues!
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "77351635" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/331956834#Place/paris> ; # Paris
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/planification_strategique> ; # Planification stratégique
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_strategique> ; # Marketing stratégique
   schema:about <http://dewey.info/class/658.401/a22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_gestion> ; # Marketing--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/gestion_du_marketing> ; # Gestion du marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_planification> ; # Marketing--Planification
   schema:about <http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing> ; # marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2000" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/331956834#Person/neirynck_jacques> ; # Jacques Neirynck
   schema:datePublished "2000" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/331956834> ;
   schema:inLanguage "fr" ;
   schema:name "Les paradoxes du marketing : déjouer les pièges des idées reçues!"@fr ;
   schema:numberOfPages "247" ;
   schema:productID "77351635" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/77351635#PublicationEvent/paris_editions_d_organisation_c2000> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/331956834#Agent/editions_d_organisation> ; # Éditions d'Organisation
   schema:workExample <http://worldcat.org/isbn/9782708125025> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/77351635> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/331956834#Agent/editions_d_organisation> # Éditions d'Organisation
    a bgn:Agent ;
   schema:name "Éditions d'Organisation" ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Person/neirynck_jacques> # Jacques Neirynck
    a schema:Person ;
   schema:familyName "Neirynck" ;
   schema:givenName "Jacques" ;
   schema:name "Jacques Neirynck" ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Topic/gestion_du_marketing> # Gestion du marketing
    a schema:Intangible ;
   schema:name "Gestion du marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_gestion> # Marketing--Gestion
    a schema:Intangible ;
   schema:name "Marketing--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_planification> # Marketing--Planification
    a schema:Intangible ;
   schema:name "Marketing--Planification"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Topic/marketing_strategique> # Marketing stratégique
    a schema:Intangible ;
   schema:name "Marketing stratégique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/331956834#Topic/planification_strategique> # Planification stratégique
    a schema:Intangible ;
   schema:name "Planification stratégique"@fr ;
    .

<http://worldcat.org/isbn/9782708125025>
    a schema:ProductModel ;
   schema:isbn "2708125028" ;
   schema:isbn "9782708125025" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.