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Part of a complete breakfast : cereal characters of the baby boom era

Author: Tim Hollis
Publisher: Gainesville : University Press of Florida, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
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Details

Document Type: Book
All Authors / Contributors: Tim Hollis
ISBN: 9780813041490 081304149X
OCLC Number: 777602108
Description: viii, 223 pages : illustrations (some color) ; 27 cm
Contents: Breakfast pals: the world before television --
The best to you each morning: Kellogg's in the 1950s --
For breakfast it's dandy: Post in the 1950s --
The big "G" stands for "goodness": General Mills in the 1950s and 1960s --
Kellogg's best to you: the 1960s --
Start your day a little bit better: Post in the 1960s --
Stays crunchy, even in milk: Quaker, Nabisco, and the rest --
Part of a balanced breakfast: the 1970s get serious --
We are the freakies: the 1970s get weird --
How about a vitamin-packed punch? the baby boomers grow up.
Responsibility: Tim Hollis.

Abstract:

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
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