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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/33131741 Title: Parties and their members : organizing for victory in Britain and Germany Author: Susan E Scarrow Publisher: New York : Oxford University Press, 1995. ISBN/ISSN: 0198279183 9780198279181 OCLC:33131741

  
  

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Subjects

• Political parties -- Great Britain.
• Party affiliation -- Great Britain.
• Political parties -- Germany.
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Parties and their members : organizing for victory in Britain and Germany

Author:	Susan E Scarrow
Publisher:	New York : Oxford University Press, 1995.
Series:	Comparative European politics.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.  Read more...
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