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Passion branding : harnessing the power of emotion to build strong brands

Author: Neill Duffy; Jo Hooper
Publisher: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Neill Duffy; Jo Hooper
ISBN: 0470850523 9780470850527
OCLC Number: 155940892
Description: xiii, 249 pages : illustrations ; 24 cm
Contents: Passion branding : a new way of marketing --
The passion economy : a new way of thinking --
Building brands in the passion economy --
Passion branding : more than just brand building --
Passion platforms --
Strategic passion branding management --
Measurement : accountability and return on investment --
A changing landscape : some challenges to manage.
Responsibility: Neill Duffy, with Jo Hooper.
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