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Passion's fortune : the story of Mills & Boon
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Passion's fortune : the story of Mills & Boon

Author: Joseph McAleer
Publisher: Oxford ; New York : Oxford University Press, 1999.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
This is the first history of Mills & Boon. McAleer examines the relationship between editorial policy, morality and sales. He also examines the Mills & Boon formula and demonstrates how these novels were tailored to ensure the highest sales.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joseph McAleer
ISBN: 0198204558 9780198204558
OCLC Number: 42004763
Description: xii, 322 p., [16] p. of plates : ill., ports. ; 25 cm.
Contents: Introduction: Look Back in Amusement --
I. Establishing the Imprint: The History. 1. Mr. Mills and Mr. Boon, 1908-1913. 2. The Bubble Nearly Bursts, 1914-1928. 3. A Boon Without Mills, 1929-1945. 4. Regrouping and Restructuring, 1946-1956. 5. The Paperback Revolution, 1957-1972 --
II. Romance and Responsibility: Editorial Policy. 6. The 1930s: A Genre is Born. 7. The 1940s: Flying the Flag. 8. The 1950s: Preserving the Legacy. 9. Women's Magazines: The Outside Editors. 10. The 1960s: Change and Experimentation. Afterword: The Global Company and its Product.
Responsibility: Joseph McAleer.
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Abstract:

A history of Mills & Boon, the publishing phenomenon which has become synonymous with romantic fiction. The text draws upon an archive of over 50,000 letters revealing the relationship between  Read more...

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McAleer sets his tone as earnest but not unamused. John Sutherland, TLS Passion's Fortune treads a nice line between readability and scholarship. Joseph McAleer has found a rich vein and mined it Read more...

 
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