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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||xii, 322 p.,  p. of plates : ill., ports. ; 25 cm.|
|Contents:||Introduction: Look Back in Amusement --
I. Establishing the Imprint: The History. 1. Mr. Mills and Mr. Boon, 1908-1913. 2. The Bubble Nearly Bursts, 1914-1928. 3. A Boon Without Mills, 1929-1945. 4. Regrouping and Restructuring, 1946-1956. 5. The Paperback Revolution, 1957-1972 --
II. Romance and Responsibility: Editorial Policy. 6. The 1930s: A Genre is Born. 7. The 1940s: Flying the Flag. 8. The 1950s: Preserving the Legacy. 9. Women's Magazines: The Outside Editors. 10. The 1960s: Change and Experimentation. Afterword: The Global Company and its Product.
McAleer sets his tone as earnest but not unamused. John Sutherland, TLS Passion's Fortune treads a nice line between readability and scholarship. Joseph McAleer has found a rich vein and mined it