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Pastoral capitalism : a history of suburban corporate landscapes

Author: Louise A Mozingo
Publisher: Cambridge, Mass. : MIT Press, ©2011
Series: Urban and industrial environments
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo  Read more...
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Document Type: Book
All Authors / Contributors: Louise A Mozingo
ISBN: 9780262015431 0262015439
OCLC Number: 769365926
Notes: Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal. The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb. The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city. The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity. The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles?. Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness
Description: 315 s. : ill. (some col.)
Contents: Postwar corporations, cities, and the pastoral landscape --
The apex of the American corporation --
The American city at mid-century --
The American pastoral ideal --
The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being --
Leaving the city center --
Lessons from the factory --
Locating in the suburbs --
The suburban corporate landscape --
The corporation in the suburb --
The corporate campus : where talented young men are encouraged to think freely --
From machinist to Nobel Laureate, workshop to laboratory --
A precedent : NELA Park --
AT&T Bell Telephone Laboratories --
General Electric Electronics Park and Johns-Manville Research Center --
General Motors Technical Center --
Corporate campus in California --
The corporate campus after 1960. The campus, the corporation, and the city --
The corporate estate : out of the city and into the trees --
Precedents --
Inventing the idea : General Foods --
The modernist and the pastoral : Connecticut General Life Insurance Company --
The definitive estate : Deere & Company Administrative Center --
The corporate estate after Deere --
Persuasive generosity --
The office park : looking out over the tree tops instead of the car tops --
Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups --
Changing suburbs and office parks --
Birmingham and Waltham : the first office parks --
The research park --
Expansion of the office park --
A longer, greener view --
An American Versailles?. Global pastoral capitalism : you will feel like you are in heaven --
Global competition and pastoral status --
Pastoral capitalism goes global --
Capitalist magic : gazing at greenness.
Series Title: Urban and industrial environments
Responsibility: Louise A. Mozingo

Abstract:

Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

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Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning -- that sprawling Read more...

 
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