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Paths to the market : developing an effective tourism distribution strategy

Author: Douglas G Pearce; Victoria Management School.
Publisher: [Wellington, N.Z.] : Victoria Management School, Victoria University of Wellington, ©2007.
Edition/Format:   Print book : CD for computer   Computer File : EnglishView all editions and formats
Summary:
Distribution is increasingly recognized worldwide as a key component of effective tourism marketing strategies. Broadly speaking, distribution is about taking your product to the market. In a competitive environment finding and using the right paths to the market place is essential to the success of your business.
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Genre/Form: Handbooks and manuals
Document Type: Book, Computer File
All Authors / Contributors: Douglas G Pearce; Victoria Management School.
ISBN: 9780475123176 0475123174
OCLC Number: 191954348
Notes: "The purpose of the handbook and accompanying CD is to provide general information and guidance"--t.p. verso
Description: 48 p. : ill. ; 26 cm.+ 1 CD-ROM
Responsibility: Douglas Pearce.

Abstract:

Distribution is increasingly recognized worldwide as a key component of effective tourism marketing strategies. Broadly speaking, distribution is about taking your product to the market. In a competitive environment finding and using the right paths to the market place is essential to the success of your business.

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