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The Patrón way : from fantasy to fortune, lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila

Author: Ilana Edelstein
Publisher: New York : McGraw-Hill Education, ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Edelstein, Ilana.
Patrón way.
New York : McGraw-Hill Education, [2013]
(DLC) 2013002518
(OCoLC)829096803
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ilana Edelstein
ISBN: 9780071817653 0071817654
OCLC Number: 850605839
Description: 1 online resource (1 volume) : illustrations
Contents: Out of the blue --
A brief history of tequila --
The taste test --
Hollywood star --
By the seat of our pants --
The high life --
A rude awakening --
Loose ends --
Patrón today.
Responsibility: Ilana Edelstein ; with Samantha Marshall.

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"The Patron Way is a good chronicle of a luxury brand's path to success... Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." The Wall Street Journal 20130629 "[B]usiness lessons Read more...

 
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