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The patron's payoff : conspicuous commissions in Italian Renaissance art

Author: Jonathan K Nelson; Richard Zeckhauser
Publisher: Princeton : Princeton University Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
An analysis of Italian Renaissance art from the perspective of the patrons who made 'conspicuous commissions', this text builds on three concepts from the economics of information - signaling, signposting, and stretching - to develop a systematic methodology for assessing the meaning of patronage.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jonathan K Nelson; Richard Zeckhauser
ISBN: 9780691125411 0691125414 9780691161945 0691161941
OCLC Number: 190620978
Awards: Commended for Choice Magazine Outstanding Reference/Academic Book Award 2009
Short-listed for Choice Magazine Outstanding Reference/Academic Book Award 2009
Description: xviii, 234 pages : illustrations, plans ; 27 cm
Contents: I: The commissioning game --
Main players: patrons, artists, and audiences --
Analytic framework: benefits, costs, and constraints --
Theories of distinction: magnificence and signaling --
Selecting and magnifying information: signposting and stretching --
II: The patron's payoff --
Private chapels in Florence: a paradise for signalers / Jonathan K. Nelson and Richard J. Zeckhauser --
Commissioning familial remembrance in fourteenth-century Florence: signaling Alberti Patronage at the Church of Santa Croce / Thomas J. Loughman --
Signs of success: Leone Leoni's signposting in sixteenth-century Milan / Kelley Helmstutler Di Dio --
Mantagna's Madonna della Vittoria and the rewriting of Gonzaga history / Molly Bourne --
Image is everything: visual arts as self-advertising (Europe and America) / Larry Silver.
Responsibility: Jonathan K. Nelson and Richard J. Zeckhauser, principal authors and editors.
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Abstract:

Applies the methods of information economics to the study of art. Building on three economic concepts - signaling, signposting, and stretching - this book develops a methodology for assessing the  Read more...

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One of Choice's Outstanding Academic Titles for 2009 "[E]nlightening."--Times Literary Supplement "But the basic point of this book--that a careful study of economic and related social needs can help Read more...

 
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