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Patterns of entrepreneurship.

Author: Jack M Kaplan; Anthony C Warren
Publisher: Hoboken, N.J. : Wiley, ©2007.
Series: Small business resource center.
Edition/Format:   eBook : Document : English : 2nd ed.View all editions and formats

Takes an applied approach to entrepreneurship. This title involves you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the  Read more...


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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kaplan, Jack M.
Patterns of entrepreneurship.
Hoboken, N.J. : Wiley, ©2007
(DLC) 2006003342
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jack M Kaplan; Anthony C Warren
OCLC Number: 607793169
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xiii, 415 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Preface. List of Cases. PART ONE: STARTING THE VENTURE. Chapter 1. The Entrepreneurial Process. Chapter 2. The Art of Innovation-Developing Ideas and Business Opportunities. Chapter 3. Analyzing the Market, Customers, and Competition. Chapter 4. Setting up the Company Objectives. PART TWO: SOURCES OF FINANCING. Chapter 5. Financing the Closely Held Company. Chapter 6. Equity Financing for High Growth. PART THREE: IMPLEMENTATION. Chapter 7. Discovering Value in Intellectual Property: The Competitive Edge. Chapter 8. Business Models and the Power of Information. Chapter 9. Managing the Money. PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING. Chapter 10. Scaling and Harvesting the Venture. Chapter 11. Putting it all Together-Writing the Winning Business Plan. Chapter 12. Communicating the Opportunity and Making a Presentation. Notes. Glossary of Terms. Index. Chapter Notes.
Series Title: Small business resource center.


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