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Patterns of entrepreneurship.

Author: Jack M Kaplan; Anthony C Warren
Publisher: Hoboken, N.J. : Wiley, ©2007.
Edition/Format:   Print book : English : 2nd ed.View all editions and formats
Summary:
"In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed."--Jacket.
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Genre/Form: Einführung
Lehrbuch
Additional Physical Format: Online version:
Kaplan, Jack M.
Patterns of entrepreneurship.
Hoboken, N.J. : Wiley, ©2007
(OCoLC)607793169
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jack M Kaplan; Anthony C Warren
ISBN: 047173750X 9780471737506
OCLC Number: 63277934
Description: xiii, 415 pages : illustrations ; 26 cm
Contents: Entrepreneurial Planning --
The Art of Innovation-Developing Ideas and Opportunities --
Analyzing the Market, Customers, and Competition --
Setting up the Company Objectives --
Financing the Closely Held Company --
Equity Financing for High Growth --
Discovering Value in Intellectual Property: The Competitive Edge --
(New) Business Models --
Managing the Money --
Scaling and Harvesting the Venture --
Putting it all together -preparing the Winning Business Plan --
Communicating the Opportunity and Making a Presentation.
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Abstract:

Takes an applied approach to entrepreneurship. This title involves you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the  Read more...

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