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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/12975201 Title: Paul Rand, a designer's art. Author: Paul Rand Publisher: New Haven : Yale University Press, 1985. ISBN/ISSN: 0300034830 9780300034837 OCLC:12975201

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Paul Rand, a designer's art.

Author:	Paul Rand
Publisher:	New Haven : Yale University Press, 1985.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.
Rating:	(not yet rated) 0 with reviews - Be the first.

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Named Person:	Paul Rand, Künstler 1914-1996.
Document Type:	Book
All Authors / Contributors:	Paul Rand Find more information about:
ISBN:	0300034830 9780300034837
OCLC Number:	12975201
Description:	xiv, 239 p. : ill. (some col.) ; 27 cm.
Contents:	Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.

Abstract:

"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.

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