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Paul Rand

Author: Steven Heller; Paul Rand; Jessica Helfand
Publisher: London : Phaidon, 1999.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are  Read more...
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Genre/Form: Criticism, interpretation, etc
History
Additional Physical Format: Online version:
Heller, Steven.
Paul Rand.
London : Phaidon, 1999
(OCoLC)623214265
Named Person: Paul Rand; Paul Rand; Paul Rand; Paul Rand
Material Type: Biography
Document Type: Book
All Authors / Contributors: Steven Heller; Paul Rand; Jessica Helfand
ISBN: 0714837989 9780714837987 0714839949 9780714839943
OCLC Number: 41579491
Description: 255 p. : ill. (some col.) ; 30 cm.
Contents: Foreword / Armin Hofmann --
Introduction / George Lois --
Routes : the boy art director --
Advertising : modernism comes to Madison --
Publishing : the play instinct at work --
Corporate identity : good design is good business --
Paul Rand : author --
Paul Rand : the modern professor / Jessica Helfand --
Chronology / Georgette Ballance.
Responsibility: Steven Heller ; foreword by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance].

Abstract:

A definitive study of a pioneering figure in American graphic design.  Read more...

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'New York Times art director Steven Heller has teamed up with Phaidon to publish the first comprehensive survey of Rand's work - a hefty volume of 250 copiously illustrated, large-format pages. ... Read more...

 
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schema:reviewBody""Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET."
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