详细书目
| 附加的形体格式: | Online version: Heller, Steven. Paul Rand. London : Phaidon, 1999 (OCoLC)623214265 |
|---|---|
| 提及的人: | Paul Rand; Paul Rand; Paul Rand |
| 材料类型: | 传记 |
| 文件类型: | 书 |
| 所有的著者/提供者: |
Steven Heller; Paul Rand; Jessica Helfand |
| ISBN: | 0714837989 9780714837987 0714839949 9780714839943 |
| OCLC号码: | 41579491 |
| 描述: | 255 p. : ill. (some col.) ; 30 cm. |
| 内容: | Foreword / Armin Hofmann -- Introduction / George Lois -- Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / Jessica Helfand -- Chronology / Georgette Ballance. |
| 责任: | Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance]. |
摘要:
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.
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- Rand, Paul, -- 1914-1996 -- Criticism and interpretation.
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- Design -- États-Unis -- Histoire -- 20e siècle.
- Art publicitaire -- États-Unis -- Histoire -- 20e siècle.
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