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Pay attention! : how to listen, respond, and profit from customer feedback

Author: Ann Thomas; Jill Applegate
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print record:
Thomas, Ann, 1951-
Pay attention!
Hoboken, N.J. : Wiley, ©2010
(OCoLC)468969416
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ann Thomas; Jill Applegate
ISBN: 9780470627419 0470627417 9780470627426 0470627425 1282688723 9781282688728
OCLC Number: 630539536
Description: 1 online resource (xvi, 205 pages) : illustrations
Contents: Pay Attention! How to Listen, Respond, and Profit from Customer Feedback; Contents; Acknowledgments; Introduction; Chapter 1: PAY ATTENTION TO TODAY'S CUSTOMERS; Chapter 2: PAY ATTENTION TO YOUR MARKETING MESSAGE; Chapter 3: PAY ATTENTION TO PREPARATION; Chapter 4: PAY ATTENTION TO THE CUSTOMER EXPERIENCE; Chapter 5: PAY ATTENTION TO NEW FEEDBACK CHANNELS; Chapter 6: PAY ATTENTION TO YOUR REACTION; Chapter 7: PAY ATTENTION TO YOUR RESPONSE; Chapter 8: PAY ATTENTION TO RECOVERY; Notes; About the Authors; Index.
Responsibility: Ann Thomas, Jill Applegate.
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Abstract:

Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent  Read more...

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