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Peak : How Great Companies Get Their Mojo from Maslow.

Author: Chip Conley
Publisher: Hoboken : John Wiley & Sons, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Conley, Chip.
Peak : How Great Companies Get Their Mojo from Maslow.
Hoboken : John Wiley & Sons, Inc., ©2007
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chip Conley
ISBN: 9780470176481 0470176482 1281002402 9781281002402
OCLC Number: 704436961
Description: 1 online resource (290 pages)
Contents: PEAK: How Great Companies Get Their Mojo from Maslow; CONTENTS; PREFACE; PART ONE: MASLOW AND ME; CHAPTER ONE: TOWARD A PSYCHOLOGY OF BUSINESS; CHAPTER TWO: KARMIC CAPITALISM; CHAPTER THREE: THE RELATIONSHIP TRUTHS; PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID; CHAPTER FOUR: CREATING BASE MOTIVATION; CHAPTER FIVE: CREATING LOYALTY; CHAPTER SIX: CREATING INSPIRATION; PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID; CHAPTER SEVEN: CREATING SATISFACTION; CHAPTER EIGHT: CREATING COMMITMENT; CHAPTER NINE: CREATING EVANGELISTS; PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID.

Abstract:

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, C.

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