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People and their opinions : thinking critically about public opinion

Author: Eric Shiraev; Richard Sobel
Publisher: New York : Pearson/Longman, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Written in an accessible and engaging manner, this text provides a unique and practical introduction to the field of public opinion. The book begins by "schooling" the reader in how to think critically and then helps students apply those techniques as they encounter the concepts of public opinion. The text also employs a comparative perspective, demonstrating the effect and nature of public opinion in other  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Eric Shiraev; Richard Sobel
ISBN: 0321078985 9780321078988
OCLC Number: 56809795
Description: xv, 368 pages : illustrations ; 24 cm
Contents: 1. Introduction: The Nature of Public Opinion. 2. Measurement of Opinions. 3. Thinking Critically About People's Opinions. 4. Attitudes. 5. Political Socialization. 6. Media and Opinions. 7. Gender and Opinions. 8. Social Class and Opinions. 9. Culture and Opinions. 10. Voting. 11. Opinions about Domestic Issues. 12. Opinions about Foreign Policy. Appendices. References. Author and Subject Indexes. Abbreviations. Web Guide.
Responsibility: Eric Shiraev, Richard Sobel.
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Abstract:

This text provides a practical introduction to the field of public opinion while also teaching students the basic skills necessary for measurement, understanding, and interpreting. It demonstrates  Read more...

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