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The people look at radio;

Author: Paul F Lazarsfeld; Harry H Field; Columbia University. Bureau of Applied Social Research.; National Opinion Research Center.; National Association of Broadcasters.
Publisher: Chapel Hill, The University of North Carolina Press [1946]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Report on a survey conducted by the National Opinion Research Center, University of Denver, Harry Field, director; analyzed and interpreted by the Bureau of Applied Social Research, Columbia University, Paul F. Lazarsfeld, director.
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Additional Physical Format: Online version:
Columbia University. Bureau of Applied Social Research.
People look at radio.
Chapel Hill, The University of North Carolina press [1946]
(OCoLC)654983062
Document Type: Book
All Authors / Contributors: Paul F Lazarsfeld; Harry H Field; Columbia University. Bureau of Applied Social Research.; National Opinion Research Center.; National Association of Broadcasters.
OCLC Number: 10421638
Notes: Survey sponsored by the National Association of Broadcasters. cf. Pref.
First printing November 1946; second printing November 1946.
Description: ix, 158 pages including tables 23 cm
Contents: Preface --
I. The score card --
2. II. Advertising --
III. Radio for what? --
IV. The critic, the people and the industry --
Appendices.
Responsibility: report on a survey conducted by the National Opinion Research Center, University of Denver, Harry Field, director; analyzed and interpreted by the Bureau of Applied Social Research, Columbia University, Paul F. Lazarsfeld, director.

Abstract:

Report on a survey conducted by the National Opinion Research Center, University of Denver, Harry Field, director; analyzed and interpreted by the Bureau of Applied Social Research, Columbia University, Paul F. Lazarsfeld, director.

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