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|Additional Physical Format:||Online version:
Columbia University. Bureau of Applied Social Research.
People look at radio.
Chapel Hill, The University of North Carolina press 
|All Authors / Contributors:||
Paul F Lazarsfeld; Harry H Field; Columbia University. Bureau of Applied Social Research.; National Opinion Research Center.; National Association of Broadcasters.
|Notes:||Survey sponsored by the National Association of Broadcasters. cf. Pref.
First printing November 1946; second printing November 1946.
|Description:||ix, 158 pages including tables 23 cm|
I. The score card --
2. II. Advertising --
III. Radio for what? --
IV. The critic, the people and the industry --
|Responsibility:||report on a survey conducted by the National Opinion Research Center, University of Denver, Harry Field, director; analyzed and interpreted by the Bureau of Applied Social Research, Columbia University, Paul F. Lazarsfeld, director.|