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The people's tycoon : Henry Ford and the American century

Auteur : Steven Watts
Éditeur : New York : A.A. Knopf, 2005.
Édition/format :   Livre imprimé : Biography : English : 1st edVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact  Lire la suite...
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Détails

Genre/forme : Biography
History
Format – détails additionnels : Online version:
Watts, Steven, 1952-
People's tycoon.
New York : A.A. Knopf, 2005
(OCoLC)654701647
Personne nommée : Henry Ford; Henry Ford; Henry Ford, Unternehmer 1863-1947.
Type d’ouvrage : Biography, Ressource Internet
Format : Book, Internet Resource
Tous les auteurs / collaborateurs : Steven Watts
ISBN : 0375407359 9780375407352
Numéro OCLC : 55535154
Description : xv, 614 pages : illustrations ; 24 cm
Contenu : Prologue : The legend of Henry Ford --
pt. 1. The road to fame --
1. Farm boy --
2. Machinist --
3. Inventor --
4. Businessman --
5. Celebrity --
6. Entrepreneur --
pt. 2. The miracle maker --
7. Consumer --
8. Producer --
9. Folk hero --
10 Reformer --
11. Victorian --
12. Politician --
pt. 3. The flivver king --
13. Legend --
14. Visionary --
15. Moralist --
16. Positive thinker --
17. Emperor --
18. Father --
19. Bigot --
pt. 4. The long twilight --
20. Antiquarian --
21. Individualist --
22. Despot --
23. Dabbler --
24. Educator --
25. Figurehead --
Epilogue : The sage of Dearborn --
Acknowledgments --
Notes --
Index.
Responsabilité : Steven Watts.
Plus d’informations :

Résumé :

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

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