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The people's tycoon : Henry Ford and the American century

Autor: Steven Watts
Editora: New York : A.A. Knopf, 2005.
Edição/Formato   Print book : Biografia : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact  Ler mais...
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Detalhes

Gênero/Forma: Biography
History
Formato Físico Adicional: Online version:
Watts, Steven, 1952-
People's tycoon.
New York : A.A. Knopf, 2005
(OCoLC)654701647
Pessoa Denominada: Henry Ford; Henry Ford; Henry Ford, Unternehmer 1863-1947.
Tipo de Material: Biografia, Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Steven Watts
ISBN: 0375407359 9780375407352
Número OCLC: 55535154
Descrição: xv, 614 pages : illustrations ; 24 cm
Conteúdos: Prologue : The legend of Henry Ford --
pt. 1. The road to fame --
1. Farm boy --
2. Machinist --
3. Inventor --
4. Businessman --
5. Celebrity --
6. Entrepreneur --
pt. 2. The miracle maker --
7. Consumer --
8. Producer --
9. Folk hero --
10 Reformer --
11. Victorian --
12. Politician --
pt. 3. The flivver king --
13. Legend --
14. Visionary --
15. Moralist --
16. Positive thinker --
17. Emperor --
18. Father --
19. Bigot --
pt. 4. The long twilight --
20. Antiquarian --
21. Individualist --
22. Despot --
23. Dabbler --
24. Educator --
25. Figurehead --
Epilogue : The sage of Dearborn --
Acknowledgments --
Notes --
Index.
Responsabilidade: Steven Watts.
Mais informações:

Resumo:

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

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