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The people's tycoon : Henry Ford and the American century

Author: Steven Watts
Publisher: New York : A.A. Knopf, 2005.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact  Read more...
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Details

Genre/Form: Biography
History
Additional Physical Format: Online version:
Watts, Steven, 1952-
People's tycoon.
New York : A.A. Knopf, 2005
(OCoLC)654701647
Named Person: Henry Ford; Henry Ford, Unternehmer 1863-1947.; Henry Ford
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steven Watts
ISBN: 0375407359 9780375407352
OCLC Number: 55535154
Description: xv, 614 p. : ill. ; 24 cm.
Contents: Prologue : The legend of Henry Ford --
pt. 1. The road to fame --
1. Farm boy --
2. Machinist --
3. Inventor --
4. Businessman --
5. Celebrity --
6. Entrepreneur --
pt. 2. The miracle maker --
7. Consumer --
8. Producer --
9. Folk hero --
10 Reformer --
11. Victorian --
12. Politician --
pt. 3. The flivver king --
13. Legend --
14. Visionary --
15. Moralist --
16. Positive thinker --
17. Emperor --
18. Father --
19. Bigot --
pt. 4. The long twilight --
20. Antiquarian --
21. Individualist --
22. Despot --
23. Dabbler --
24. Educator --
25. Figurehead --
Epilogue : The sage of Dearborn --
Acknowledgments --
Notes --
Index.
Responsibility: Steven Watts.
More information:

Abstract:

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

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Linked Data


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