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Perceptual maps and the optimal location of new products

Author: Richard Schmalensee; Jacques François Thisse
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1986.
Series: Report (Marketing Science Institute), no. 86-103.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard Schmalensee; Jacques François Thisse
OCLC Number: 14277586
Notes: "June 1986."
Description: ii, 37 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 86-103.
Responsibility: by Richard Schmalensee and Jacques-Francois Thisse.

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