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Perennial Seller : Making and Marketing Work that Lasts.

Author: Ryan Holiday
Publisher: London : Profile Books, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
-- Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. -- Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Holiday, Ryan.
Perennial Seller : Making and Marketing Work that Lasts.
London : Profile Books, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ryan Holiday
ISBN: 9781782833185 1782833188
OCLC Number: 994788494
Description: 1 online resource (151 pages)
Contents: Copyright Page; Contents; Introduction; Part I: The Creative Process; From the Mindset to the Making to the Magic; Part II: Positioning; From Polishing to Perfecting to Packaging; Part III: Marketing; From Courting to Coverage, Pushing to Promotion; Part IV: Platform; From Fans to Friends and a Full-Fledged Career; Conclusion; What's Luck Got to Do with It?; Afterword; A Gift for you; Acknowledgments and Sources; Index.

Abstract:

-- Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. -- Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

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Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard Read more...

 
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