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Perfect phrases for business proposals and business plans : hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need 预览资料
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Perfect phrases for business proposals and business plans : hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need

著者: Don Debelak
出版商: New York : McGraw-Hill, ©2006.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:

Whether it's writing a proposal, motivating employees, or reaching out to customers, this series covers the tools you need for precise, effective communication. It provides the best techniques to  再读一些...

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类型/形式: Terminology
材料类型: 互联网资源
文档类型 图书, 互联网资源
所有的著者/提供者: Don Debelak
ISBN: 0071459944 9780071459945
OCLC号码: 61768209
描述: xv, 203 pages ; 20 cm
内容: Preface --
About the Author --
Part 1. Perfect Phrases for Business Proposals --
Chapter 1. Typical Format: Matching Expectations --
Letter Proposal Format --
Formal Proposal Format --
Chapter 2. Client Needs: Address Perceived Needs --
Power Paragraph --
Applicable Proposal Sections --
First Goal: State What the Client Feels Are Its Needs --
Second Goal: State the Immediate Purpose of Meeting Those Needs --
Conclusion: State the Longer-Term Benefit of Meeting Those Needs --
Chapter 3. Project Goals: Perfectly Match the Client's Goals --
Power Paragraph --
Applicable Proposal Sections --
First Goal: State What the Client Feels Are Its Goals --
Second Goal: State Why That Goal Was Chosen --
Conclusion: State That the Goal Is Achievable --
Chapter 4. Expertise: Target the Client's Exact Needs --
Power Paragraph --
Applicable Proposal Sections --
First Goal: Explain What Type of Expertise Is Required for the Project --
Second Goal: State Your Company's Special Expertise That Matches the Project Needs --
Conclusion: Summarize Your Company's Relevant Experience --
Chapter 5. Targeted Message: Adjust to Client Circumstances --
Power Paragraph --
Applicable Proposal Sections --
First Goal: State That the Client Has Special Needs or Unique Circumstances --
Second Goal: Explain How the Proposal Is Unique for the Client --
Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client --
Chapter 6. Deliverables: Fit the Client's Goals --
Power Paragraph --
Applicable Proposal Sections --
First Goal: State What the Client Has Requested as Deliverables --
Second Goal: List What Additional Deliverables Will Be Provided --
Conclusion: Explain How the Deliverables Meet the Client's Goal --
Chapter 7. Cost: Deliver High Value --
Power Paragraph --
Applicable Proposal Sections --
First Goal: State the Cost of the Proposal --
Second Goal: List the Client's Expectations Regarding Goals --
Third Goal: Mention the Extras That Exceed Expectations --
Conclusion: Explain That Your Proposal Is a Perfect Fit --
Chapter 8. Value Added: Clear Benefits for the Client --
Power Paragraph --
Applicable Proposal Sections --
First Goal: Identify the Value Added Beyond the Proposal's Immediate Goals --
Second Goal: Explain the Benefit of the Added Value --
Conclusion: State How That Benefit Leads to Future Opportunities --
Part 2. Perfect Phrases for Business Plans --
Chapter 9. Business Strategies --
Common Strategies --
Chapter 10. Typical Format: Matching Expectations --
Business Plan Format --
Section Format --
Chapter 11. Customers: Great Ones Make Great Businesses --
What Is a Power Paragraph? --
Power Paragraph --
Applicable Plan Sections --
First Goal: Define the Customer Group --
Second Goal: Show Importance and Spending Patterns --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: Restate That a Large Customer Group Needs the Product or Service --
Chapter 12. Market Drivers: The Building Blocks of Success --
Power Paragraph --
Applicable Plan Sections --
First Goal: Identify the Market Drivers --
Second Goal: Show Impact on Customers --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: Restate That the Company Can Capitalize on the Opportunity --
Chapter 13. Market Size: Offer Plenty of Room for Growth --
Power Paragraph --
Applicable Plan Sections --
First Goal: Describe the Market and Indicate Its Size --
Second Goal: Explain Why the Market Is Growing --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: The Company Is Relevant to Why the Market Is Growing --
Chapter 14. Market Niche: A Space That Produces Profits --
Power Paragraph --
Applicable Plan Sections --
First Goal: Describe the Market Niche --
Second Goal: Explain Why Your Product or Service Is a Good Fit for That Niche --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: The Company Has Chosen a Market in Which It Can Compete Successfully --
Chapter 15. Competitive Advantage: How You Stand Out --
Power Paragraph --
Applicable Plan Sections --
First Goal: Describe the Advantage --
Second Goal: Explain Why the Advantage Is Important --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: The Company's Key Advantage Will Give It a Significant Market Share --
Chapter 16. Margins: Predicting Business Strength --
Power Paragraph --
Applicable Plan Sections --
First Goal: State What Your Margins Are and How They Compare with Typical Margins --
Second Goal: Explain the Business Factors That Allow You to Have Strong Margins --
Third Goal: Add Emphasis Appropriate for the Business Strategy --
Conclusion: Emphasize That Your Margins Will Continue to Be Strong --
Chapter 17. Start-Up Costs: Justified by the Market Opportunity --
Power Paragraph --
Applicable Plan Sections --
First Goal: State the Amount of Money Needed and How It Will Be Used --
Second Goal: Explain the Impact of the Investment --
Third Goal: If More Money Will Be Needed Later, Explain When and How Much --
Conclusion: The Money Will Provide You a Significant Position in the Market --
Chapter 18. Founder Financing: Show Commitment to the Business --
Elements of the Power Paragraph --
Applicable Plan Sections --
First Goal: State the Amount of Money Needed and How Much Is Needed from Outside Investors or a Bank Loan --
Second Goal: State the Company's Current Funding, Which Explains How It Has Been Financed to Date --
Conclusion: State the Company's Investments and Outstanding Loans After This Round of Financing.
其他题名: Perfect pharases for business proposals & business plans
责任: Don Debelak.
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