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The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets

Author: Robert W Bly
Publisher: New York : Wiley, ©1994.
Series: Wiley small business editions.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert W Bly
ISBN: 0471004030 9780471004035 0471004111 9780471004110
OCLC Number: 30353376
Notes: "Portions of this book previously appeared in Create the perfect sales piece, c1985"--Title page verso.
Description: 237 pages : illustrations ; 25 cm.
Contents: 1. So You Think You Need Printed Literature! --
2. Getting Started: Planning, Scheduling, Budgeting --
3. People Who Can Help You (and Where to Find Them) --
4. Telling Your Story: The Outline --
5. Selling Your Company and Your Product: The Copy --
6. Finding Your Look: The Design --
7. Getting the Picture: Illustrating Your Promotional Literature --
8. Special Marketing Problems (and How to Solve Them) --
9. Production Time! --
10. Keeping It Going: How to Manage a Promotional Literature Program.
Series Title: Wiley small business editions.
Responsibility: Robert W. Bly.
More information:

Abstract:

"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--Jacket.

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